"Nykaa" - Case Study

Nykaa's business is an E-trade site and a multi-brand retailer.It offers magnificence and well being items for people. In the wake of perusing this definite Nykaa Case study, you'll be clear about the plan of action of Nykaa, showcasing methodology, swot examination.

It bargains in very good quality items from brands like MAC, Lakme, and so forth. The estimation of these items is high. It suggests that the estimation of the commission is likewise high.

Nykaa with its site has taken it to an alternate level. . Nykaa ships in the whole nation to pretty much every postal district.They utilize the administrations of driving dispatch organizations like E-com Express, Delivery, and so on.

Today, Nykaa sells in excess of 35,000 items from 650 brands.The results of Nykaa incorporate both worldwide and Indian, extravagance and mass. They are continually adding new names to its stock.

The lady behind Business Model of Nykaa - Falguni Nayar.Falguni Nayar is known as a marvel business visionary. She drove a transformation in the market of excellence and health items. falguni nayar-organizer of-nykaa She was brought up in Mumbai. She is an alum of the Indian Institute of Ahmedabad. She accepting a vocation as an administration expert in the wake of finishing her degree MBA in Finance. Her significant other whom she met at business college, took a vocation in fund.

He is presently the CEO of KKR India.

Story Of Nykaa's Business

Nykaa a privately owned business was established by Falguni Nayar in 2012.

How-nykaa-was-established ?

After Falguni left Kotak Mahindra, she began looking for chances to turn into a business visionary. Falguni Nayar got beginning Nykaa when she once strolled into a Sephora store. She was stunned by the assortment of brands accessible at the store. She purchased items worth many dollars.
The business partners demonstrated her the most ideal approach to utilize them. They suggested her best excellence items with no inclination. She felt that there is a shortage of multi-brand chains in India in excellence and health.

At 50 years old, Nayar surrendered her heavenly profession at Kotak Mahindra and transformed into a business visionary. That is the means by which Nykaa Business Model was shaped. 🙂

Nykaa Business Model(Analysis):

Nykaa is one of the uncommon organizations which follow an Inventory based E-business model.The organization stores the load of products bought straightforwardly from makers. they store the items in their distribution centers. Nykaa's business has distribution centers in New Delhi, Mumbai and Bangalore. the items are sold straightforwardly from that point. In this, the overall revenue is high.
The duty of any harm lies with the organization. They accomplished their breakeven following 5 years of activities.

At first, the expense to get a client was Rs. 1000 which has now decreased to Rs.200-300. Nykaa has its disconnected nearness in 35 stores. Nykaa has two store groups – Nykaa Luxe and Nykaa On-Trend. The Luxe arrangement highlights extravagance excellence brands. The On-Trend design highlights curated items by classification dependent on their notoriety. Nykaa's intended interest group is in the 22-35 age gatherings.

Interesting Facts About Nykaa:

The principal request at any point set on Nykaa was on October 24, 2012, on the favorable event of Dussehra.

Initial two items –

loreal paris-nykaa-first-item

1. L'Oreal Paris Color Riche Intense Lipstick (Burning Rose)

maybelline-nykaa-plan of action

2. Maybelline New York Express Finish Nail Color (Pearly Pink). Maybelline

COMPANY'S VALUATION : $750 Million.

"Zomato "- Case study

Zomato as one of the head attractions of the Indian startup biological system, Zomato is notable all through the nation.The foodtech unicorn was established by Deepinder Goyal and Pankaj Chaddah, when they  were working at Bain and Company and thought that it was inconvenient to locate the correct café menus at feast times.

Then, Goyal began clicking photographs of the menu and imparting it to his associates to make requesting simpler. Not exclusively did this essentially lunch-requesting, yet opened up an entirely different business for Goyal. preparing of requesting in.

Chaddah went ahead board to help Goyal dispatch Foodiebay in 2008, which let clients check eatery menus and audit the properties. Today, over 10 years after the fact, the organization has added segments to its business, for example, online food requesting, eatery reservations and devotion programs, enablement for cafés, consultancy administrations and much more.

Throughout the years, Zomato has experienced numerous highs and lows and has stayed aware of opponent Swiggy in the online food requesting section. From raising assets from significant speculators to the exit of Chaddah, Zomato has remained in the open eye even as business blasted and subsidizing continued coming in.

Source of Income for Zomato:

• Café Listings/Advertising
• Food Delivery 
• Membership Programs
• Live Events 
• White Label Access
• Zomato Kitchens
  

As it has developed in size and scale, Zomato has attempted to lessen the dependence on money consume dependent models and smoothed out to enter enablement and other client produced floods of income.

Zomato's money consume is for the most part in holding clients against its opponent Swiggy. Notwithstanding, being in the line of fire for profound limiting practices, Zomato may before long have the option to win from differennt pieces of its plan of action.

"OYO"- case study

OYO Rooms is an Indian hotel chain. It is  Founded in 2013 by Ritesh Agarwal. It is the fastest-growing hospitality chain of hotels & living spaces. OYO initially consisted mainly of budget hotels. The startup expanded globally with thousands of hotels, vacation & homes. and millions of rooms in hundreds of cities in India, Malaysia, UAE, Nepal, China, Brazil, Mexico, UK, Philippines, Japan, Saudi Arabia, Sri Lanka, Indonesia, Vietnam, the United States and more.

While traveling across India, Ritesh realized that there are very few or sometimes no such hotels which provide the facilities and if provides, then is too costly which is not affordable by a middle-class person. Seeing all these he thought of to start OYO which at initial took 1 Lakh investment which he did invest but that 1 lakh in 2013 investment by him resulted in building an empire of $915 Million (as in 2019).

He started renting hotel rooms by providing them a monthly fee and then they decorate and renovate according to their need and even if in a month if 15 days visitors came in that room OYO stays in a situation of no profit no loss but the moment their booking is done for more than 15 days they are in a profit and this way they started it. Also sometimes they try to negotiate with the hotels to do all the requirements we will provide you customers and a profit margin.

The way OYO was in demand & was growing they even bought a company name zo which was doing the same thing in India & hence, this way becomes the only company to provide these facilities in India. They have expanded much and are doing too. As in 2019, OYO was among the top 3 apps for hotel booking globally.

The feature of early check-in give this model a different height and hence, OYO was the first hotel booking company which started providing Early check-in facility.

Their  Gross Margin in India increased from 10.6% in FY18 to 14.7% in FY19 indicating the strength of the business model and a positive correlation between market share and economics.

FY: Financial Year

The Net worth of Ritesh Agarwal according to HURUN GLOBAL RICH 2020 LIST is $1.1 BILLION.

"OLA" - case study

OLA was founded by two IIT graduates Bhavish Aggarwal & Ankit Bhati. In India, Ola is operating in 125 cities offering online services through cabs, auto-rickshaws , and two-wheelers.In 2019, it started its services in Australia, NewZealand, and the United States.

OLA business model is some sort of just acting as an intermediate and making money without initial investment as in they proposed all the taxi drivers that come with your taxi we will provide you the customers and you have to pay some commission to us. Starting with this new idea even the taxi drivers agreed because they were able to earn more as they earlier used to.

Even many people bought cars on EMI and hire a driver and just pay him the monthly salary and all the extra profits which he was getting was in their pocket. OLA was also providing 6 rupees per Km and first ride free to attract customers at the start but all these led to 2300 crore of loss in the financial year 2015-2016.
as they paid 387 Crore as salary to their drivers as well as in advertising they invested 437 crores & in Technology, they spend 120 crores. Also, at that time their incentives were high and valuation was low.

Seeing all these they improved all this by various strategies one of them was buying Taxiforsure as all there customers were directed towards OLA and at that time they got free advertising from media which helped them a lot in expanding their customer base as well as their services. And in the next financial year, their incentives were low and valuation increased.

Ola earns money through various means:

• Trip Commission
• In-Cab Advertisement
• They in collaboration with SBI launched OLA SBI credit card( & they earn a commission whenever there is a transaction through the card.
• OLA money( wallet of own)
•  B2B tie-ups
  

 Ola has the most significant market share in the country as of now. Also, the company's revenue has increased 10X times in the last four years. Hence, Ola has become the leading on-demand cab booking service provider in India.


As of May 2019, Ola's valuation is $6.2 billion